3CO01 Business, Culture and Change in Context

Introduction to 3CO01

In this unit, you will examine the importance of digital, commercial, and external influences on shaping business within an organisation’s culture, the impact of people’s behaviour on culture, and the ability of an organisation to manage change.

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Learning outcomes

The students will be able to:

• Recognise that external influences have an impact on businesses. For instance, social, economic, technological, and competitive influences affect businesses.
• Identify how the culture of the people there influences the culture of the workshop.
• Identify how one’s actions affect others and the overall operation of an organisation.
• Analyse how employees can adapt, learn, and develop within an organisation.
• Become familiar with how an organisation as a whole deal with change. Furthermore, students will understand the impact of people professions on employees.

This unit is designed to help learners understand;

The business environment and significant issues that affect it

Organisations operate in different environments and face different challenges. These can be analysed as follows:-

• Examining the primary external influences that affect an organisation’s environment.

Different external forces influence an organisation’s present and future activities. Among these are the market in which it operates and the steeple. Therefore, to better understand its company’s market, it is necessary to conduct a SWOT analysis.

• Examining an organisation’s goals and discussing the importance of planning.

In defining the organisation’s short-term and long-term goals, short-term and long-term objectives, the business structure, organisation documentation, and job climate should be included. Organisations serve their customers and employees in various ways, setting goals, planning, and linking them to people practices and policies. Business continuity planning aims to identify potential disruptions and maintain operations even if there is a crisis. In addition, it maintains an organisation’s reputation and saves time and resources.

• Identifying the target customers and products of an organisation.
• Students will need to discuss with each other the products or services that an organisation offers and their primary customers, so they can analyse the market, analyse consumer needs, analyse features and benefits of products or services, and create market segments based on those needs, priorities, demographics, and interests.

In this chapter, we will examine how technology can be used to improve collaboration and working practices and examine how they can improve people’s professions.

Students should be familiar with the different technologies used within organisations, including the internet, email, and electronic communications. Smartphones, social media, such as Twitter, Google, Facebook, Instagram, and YouTube, cloud-based communication methods, dashboards, cloud hosting, Bluetooth, voice command software, facial recognition software, fingertips, artificial intelligence, file management, autoresponders, and synchronising software are examples of electronic communication. Similarly, the course teaches students the capabilities of collective and individual technologies that are essential to change, improvement and which can influence working practices; social and technological approaches that are utilised to improve communication in organisations, digital marketing of products and services, customer service, improving work efficiency in enterprises, and improving productivity and security.

The impact of people’s behaviour on the culture of an organisation

Behaviours in an organisation influence and shape its culture through;-

• Determining the workplace culture and emphasising the importance of promoting positive changes.

The ability to describe the culture and its types is crucial to understanding culture in an organisational context; positive and negative cultures; cultural impacts; subcultures; norms and values; and cultural diversity. The learners should also understand and describe: how people professionals facilitate relevant and effective organisational culture, an organisation as a holistic system; how to implement diversity and inclusion principles into organisational practices; the importance of creating a diverse and inclusive environment.

• The ability to understand how organisations operate as a whole system, how people professionals work, and how their actions impact other areas.

Upon completion of this course, learners should explain the types, structures, designs, and systems of organisations. Moreover, they should identify the various approaches taken to achieve a holistic system approach, understand organisations as living organisms, and determine how government influence, dissemination and communication, national and international, innovative developments, record keeping, changes in laws, legality and compliance are addressed.

• Employee skills and capabilities are assessed using organisation-wide assessments of employees’ learning and development.

Students should be able to understand how learning can be transferred to achieve high performance and competitiveness within an organisation; the importance of learning; how to fill skill gaps, critical incidents, and underperformance in organisations; how to capture and interpret learning trends; theories and factors affecting learning;

In an organisation, managing change effectively is essential. The management of change is an essential part of any business. To accomplish this, follow these steps:

• First, analysing how important it is to manage change within an organisation.

Objectives s contribute to organisational change, including competitive innovation, imperative for beating competitors, technology change, which increases business opportunities, environmental disruption, market demands, government policies, failures or divergences within business communities, and social and economic factors. In addition, changes in initiatives and situations within an organisation can affect the business. Therefore, it is critical to clearly define several components of project planning, including roles, objectives, and goals.

• Determining the role and importance of people professionals in change.

Organisational change requires different types of people professionals. In facilitating change agendas, people professionals have significant roles to play, such as: being the gatekeepers to the process of change; taking on the role of representatives for the change; acting as catalysts for change; witnessing the impact of the change; acting as change consultants; actively participating and offering positive change perspectives to non-participants; providing legal guidelines and compliance; distributing information, and maintaining records.

• Analysing the different ways in which the change impacts people.

Each individual responds to change differently, whether it is through behavioural responses, personal responses, or professional responses. For learners to understand the impact of change, they must explain how it impacts them personally. For example, the effects of layoffs, promotions, relocations, and salary increments include job loss, demotions, promotions, and salary decreases. Someone who is demoted, for example, may suffer from low self-esteem and mental health problems. Additionally, customers report improved welfare, teamwork formation, and career advancement.

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